evalexandro的部落格

The Think Tank futurists must've figured it out in the 1970's: With illiteracy prevalent in the country and TV being the absentee educator and babysitter, pictures would soon compete with words as a means of communication in our society.

In the early 90's, probably picking up on this research, Kodak announced that it had expanded and bought The Image Bank. Bill Gates stepped in forming his Corbis agency, and then along came Mark Getty whose Getty Images currently is the top dog in the industry. Alan Meckler bought several stock agencies and set up his Jupiter Images, placing himself at number three.

If I'm reading this right, these corporations are saying, future pictures = hard-core profits. And if pictures are becoming a second language for us, I have a question, "Who is writing the dictionary$%:"

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In the past, with family-owned stock agencies as the shepherds of our pictures, we could assume the stock world would be handled in good taste. Now what$%: We have only to recall what happened to the quality of content of former family-owned magazines and newspapers after corporations bought them up in the late 70's and early 80's.

In the not-too-distant future, it looks like there won't be any more family-owned stock photo agencies. Picture content (remember, it's a language) will be controlled by corporations. Royalty-Free clip art and commercial stock photography will become supreme fabricators of the commercial myth.

And what of the individual photographer who doesn't care to cooperate with this scheme$%: Not to worry. There will always be a need for good editorial photography, by publications that cannot afford, or don't want, the contrived look of conglomerate stock photography.

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GETTY IMAGES, 601 North 34th Street, Seattle, WA 98103, [http://www.gettyimages.com;] CORBIS, 6011 30th Avenue NE, Seattle, WA 98115, [http://www.corbis.com;] JUPITER IMAGES, 23 Old Kings Highway South, Darien CT 06820,